B2B2C Location SDK Platform
Placeway is a privacy-first SDK that lets mobile apps earn from opted-in users sharing their location. Users earn rewards. Publishers get paid. Enterprises buy consented mobility intelligence. Clean, legal, scalable.
How it works
Opts in via transparent consent screen. Location signals stream in the background. Earns rewards credited to their account in real time.
Integrates the Placeway SDK in hours via Unity or native. Earns per opted-in MAU. Monitors signal quality and payout via the partner dashboard.
Purchases validated, anonymized mobility signals via API or bulk feed. POI visits, dwell time, movement trends, audience density — structured and clean.
For app publishers
Integrate Placeway alongside your existing ad stack. Users who opt in generate location signals. You earn per active opted-in user, every month, automatically.
For enterprise data buyers
Access validated, anonymized location signals via API or structured data feeds. GDPR-compliant, CCPA-ready, and sourced exclusively from users who explicitly opted in.
Use cases
Validate foot traffic density for proposed locations. Benchmark catchment areas against 200M+ validated visits.
Measure whether a billboard drove store visits. Close the loop between digital ad exposure and real-world conversion.
Understand visitor frequency, dwell time, and competitor proximity for any commercial property in 40+ metros.
Aggregate pedestrian flow, transit hub utilization, and retail corridor health for city planning and infrastructure investment.
The reward economy
The standard model: apps collect location data, users get nothing. Placeway changes that. Every opted-in signal is worth real rewards — in-app currency, premium features, gift cards. The opt-in rate is measurably higher when users see clear value.
Credits that accumulate in real time. Redeemable for premium features, power-ups, or ad-free sessions.
Monthly cash rewards for consistent opt-ins. Real money, withdrawn via PayPal or gift card.
Sync with existing loyalty programs. Earn points for everyday movement and redeem at partner brands.
Redeem accumulated credits for Amazon, Starbucks, Uber, and 200+ other brands globally.
Privacy-first by design
We built Placeway expecting to be audited. Not because we're paranoid — because the data buyers require it. Every signal we collect passes through privacy controls before it touches our storage layer.
No pre-checked boxes. No dark patterns. Users must consciously affirm location sharing. Consent is granular — they choose what data types and how often.
Raw GPS coordinates are hashed and aggregated before leaving the device. No PII. No device IDs in the data product. Fully differential privacy on movement patterns.
Full data subject rights: access, correction, deletion, portability. Opt-out is one-tap and takes effect within 24 hours. Data retention capped at 18 months.
iOS App Store requires background location disclosure. We generate the exact disclosure copy for your app, reviewed by privacy counsel, in your SDK initialization config.
Location intelligence is a $21B market growing at 18% CAGR. The supply side — clean, legal, opted-in signals — is the constraint. Placeway is the infrastructure that unlocks it. SDK-ready, fraud-hardened, compliance-audited.
Available for early publisher integrations Q3 2026.